• Channel & Content Management
  • Scheduling social media posts and blog content.
  • Basic design support (using templates) and operational copywriting.
  • Moderation and initial response within digital communities.
• Marketing Operations & CRM
  • Updating and cleaning CRM databases.
  • Setting up and deploying email marketing campaigns.
  • Support in creating basic forms and automations.
• Monitoring & Operational Reporting
  • Gathering key metrics for performance reports.
  • Tracking editorial and campaign calendars.
  • Coordinating tasks with external vendors or agencies.

This role adapts to the rhythm of the client’s marketing operation:

• Begins by executing processes under clear guidelines and established templates.
• Evolves toward autonomous management of the operational calendar and system updates.
• Works closely with marketing leaders or creative agencies to ensure implementation.

As they learn the brand voice and tools, they take more initiative in optimizing workflows.

Marketing Operations Support typically works with:

• Social media management tools and CRMs (HubSpot, Salesforce).
• Email Marketing platforms (Mailchimp, Klaviyo).
• Design and collaboration tools (Canva, Google Workspace).
• Project management software (Asana, Trello).

Specific tools are defined during the discovery and onboarding process.

Note: Clients are responsible for providing access and covering the costs of specific marketing platforms and automation tools.